InVEST (Integrated Valuation of Ecosystem Services and Tradeoffs) is a family of tools for quantifying the values of natural capital in clear, credible, and practical ways. In promising a return (of societal benefits) on investments in nature, the scientific community needs to deliver knowledge and tools to quantify and forecast this return. InVEST enables decision-makers to quantify the importance of natural capital, to assess the tradeoffs associated with alternative choices, and to integrate conservation and human development.